Kevin Ferrara
Kevin leverages 30 years of experience in award-winning local television. He has a deep understanding of what it takes to be a market leader with significant experience in creating compelling stories, engaging the community, and generating revenue. Kevin spent 24 years (18 in senior management) at WOOD-TV in Grand Rapids Michigan. While there, he was instrumental in identifying and developing a consistent and trusted brand — part of a successful long-term strategy to build loyal viewers across platforms. It was quite common for his efforts at WOOD-TV to be heralded for their creativity, innovation, and efficiency throughout his station groups including at LIN, Media General and Nexstar. As part of these broader broadcasting families, he spent years consulting with numerous markets, both large and small, to build brands, launch lifestyles programming, and improve revenue. Kevin is a graduate of the National Association of Broadcasters Leadership Training, considered by many to be the “MBA of broadcasting.” He is passionate about serving local viewers and inspiring employees and is committed to continuous learning. Kevin has been married to Laura for 25 years and is the proud father of two grown children, Alex (Adam) and Wally.